Kalibri Labs: Demand Growth Continues to Be Soft, More Industry Trends

NATIONAL REPORT—Kalibri Labs has released updated data from its COVID-19 Industry Health Dashboard, which is designed to provide critical insights to the hotel community as it weathers the storm of COVID-19.

Among the highlights are the following:

  • Hotel demand growth continues to be soft week:week.
  • Group and Corporate demand continues to suffer. The uncertain future of private/public events as well as the broader economic outlook for businesses large and small continue to depress these crucial demand segments.
  • Flattening demand in Rack/BAR, OTA and Promotion + Loyalty Member Rate continue to represent the current lack of consumer confidence in the transient marketplace.
  • Airline ticket purchases remain relatively flat week:week across the U.S. as well as most all major U.S. markets.