DUBAI—Jumeirah Group, the Dubai-based luxury hotel company and a member of Dubai Holding, has launched Jumeirah Inside, a virtual platform comprising 360-degree video and photography, which enables users to make hotel bookings, access never-before-seen footage, discover and share. Jumeirah Inside, developed in collaboration with Google, offers a fully immersive digital travel platform and is accessible through jumeirah.com.
Ross McAuley, group VP of brand, digital and loyalty, Jumeirah Group, said, “Jumeirah Inside has been initiated for us by Google’s dedicated creative team. The platform works across desktop, tablet and mobile devices, in five languages, offering a film-focused exploration of the world’s most luxurious hotel, Burj Al Arab Jumeirah. And it connects that remarkable property back to Jumeirah Group’s portfolio of 22 other luxury hotels, our Stay Different brand promise and the outstanding service guests can expect when they walk through the door of any Jumeirah hotel.”
Through the virtual journey, users can uncover new information and explore the vibrant colors and playful water features in the atrium of Burj Al Arab Jumeirah through 360-degree video. Other experiences include the chance to dive into the Talise Spa infinity pool, take a stroll through the Royal Suite, and explore Dubai from the exclusive helipad.
From there guests can continue their virtual journey and explore Jumeirah’s hotels and resorts around the world by clicking on 360-degree photo spheres. Users can also share with friends via Facebook, Twitter, Weibo, Wechat and Google Plus.
Optimized for mobile and tablet users, the site will offer the opportunity to make hotel reservations at any point. The experience is available in English, Arabic, German, Russian and Mandarin.