MIAMI—Joie de Vivre, the boutique lifestyle hotel brand from San Francisco-based Commune Hotels & Resorts, plans to open its first East Coast hotel, The Hall, late summer 2015 here in South Beach.
The Hall, located at 15th St. and Collins Ave., will offer 164 guestrooms. The boutique hotel will be situated near the beach, Ocean Dr., Lincoln Rd. and the Miami Beach Convention Center.
The hotel features three buildings, including its namesake—Haddon Hall, an Art Deco structure designed by architect L. Murray Dixon. The newly renovated, three-story buildings are connected via colorful pathways. Set on 1.4 acres, The Hall features an Olympic-sized pool flanked by cabanas, and a backyard bar and outdoor lounge with a banyan tree as its centerpiece.
Joie de Vivre Hotels has collaborated with designer Robert McKinley to create a hotel immersed in tropical modernism and has tapped chef and restaurateur Spike Mendelsohn to shape The Hall’s food and bar offerings, according to the brand.
“Robert and Spike are both avid surfers who share a deep appreciation for beach life, as well as a passion for Miami Beach and its rich history,” said Caroline Dyal, general manager of The Hall. “While they are responsible for different aspects of the hotel experience, everything has come together so seamlessly. We couldn’t have asked for better creative partners to bring the spirit of The Hall to life.”
For design inspiration, McKinley immersed himself in the area’s 1960s beach culture, as well as that of other iconic beach destinations across the Caribbean and Latin America—including Rio, Montego Bay and Havana—to source the hotel’s furnishings, fabrics, color palettes, design schemes and artwork, according to the designer. He paired this inspired approach to the hotel’s design with contemporary pieces to update and complement the classic 1940s retreat. The result is 164 newly renovated guestrooms washed in shades of mint green and tropical orange, complete with original hardwood flooring. All rooms will feature custom and reclaimed furnishings, such as wire mesh night tables; lacquer casegoods in pastel green; salmon-colored louvered doors; and artwork of palm trees, surfers and beach waves by photographer Scott Rudin.
“The Hall speaks to a youthful and bold generation that has a deep appreciation for the heritage and tradition of an older culture but that is equally passionate about contemporary experiences and design,” said McKinley. “This was our guiding vision for The Hall, and through this interesting juxtaposition of new and old—infused with all things beach—we have created an experience that is in a class of its own.”