Joie de Vivre Opens First East Coast Hotel in Miami Beach

MIAMI BEACH, FL—The Hall, the first East Coast hotel from Joie de Vivre Hotels, has opened.

Following an extensive renovation, which connected two existing historic buildings and added a third, the Art Deco classic has been transformed into a cozy, Bohemian hotel, according to the company. Located on 15th St. at Collins, the 163-room boutique hotel is near Ocean Drive and shopping destination Lincoln Road.

The Hall features three buildings, including its namesake—the historic Art Deco landmark, Haddon Hall, designed by world-renowned architect L. Murray Dixon (c. 1940). The newly renovated, three-story buildings are interconnected by pathways to create a beachside village. Set on 1.4-acres, The Hall also features its original Olympic-sized pool, flanked by striped cabanas; and Holidays, an Afro-Latin themed evening cocktail bar with pop-up live music. Within short walking distance of The Hall, guests can also utilize a private stretch of beach. The Hall’s social spaces and places will continue to unfold into the 2015/2016 winter season with the arrival of Sunny’s, a beach eatery from Spike Mendelsohn, opening in November 2015; and Campton Yard, a 5,000-sq.-ft. backyard bar and lounge set under a large banyan tree, offering local brews, craft cocktails, and social outdoor games, debuting in early 2016.

Embracing the local Miami culture, The Hall has created programming that caters to locals and guests alike. One such example is Study Hall, a monthly, themed series set to kick off in November in the hotel’s Library, which will feature lifestyle-driven lectures, classes and workshops taught by industry experts in music, art, cuisine and more; the experts are either native to Miami or boast a strong connection to the area.

The Hall is also debuting ready-to-wear hotel uniforms with eight different looks styled by local Miami fashion, travel and beauty blogger Annie Vazquez. When creating each look for The Hall, Vazquez wanted to evoke the feeling that staff members were styled by a “fashionable close friend,” incorporating the Miami vibe and oceanside landscapes, according to the company.

Joie de Vivre Hotels collaborated with designer Robert McKinley to create a hotel immersed in Tropical Modernism, reflective of the brand’s relaxed California roots. The result is 163 newly renovated guestrooms, complete with original hardwood flooring, that are washed in refreshing shades of mint green and tropical orange, designed to evoke the feel of beach bungalows. All rooms feature custom and reclaimed furnishings, such as wire mesh night tables; lacquer casegoods in pastel green; salmon-colored louvered doors; and vivid artwork of palm trees by photographer Scott Rudin. For the common areas and dining spaces, McKinley opted for a fluid layout.

Spike Mendelsohn of Top Chef acclaim will open his first Miami eatery at The Hall in November 2015. Named after Spike’s grandfather, with a nod to Miami’s sun-drenched beaches, Sunny’s is inspired by classic seaside cafes and beach bars from around the world. It will feature a blend of rustic elements and the tropics with natural, hand-crafted wood tables, all-weather chairs made from reclaimed rebar, and Florida keystone main countertop.  

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