TORONTO—Fairmont Hotels & Resorts has named Jane Mackie as vice president, Fairmont brand.
In her new role, Mackie will lead the Fairmont brand, developing brand strategy, focusing on refining and articulating the brand positioning and communicating Fairmont Hotels & Resorts brand messaging. As part of her responsibilities, Mackie will also define strategies to further enhance Fairmont’s competitive position in the luxury hotel segment. She will lead a brand team in setting brand standards for product, service and communications and will personally lead Fairmont’s sustainability strategies.
Mackie brings over 20 years of hospitality experience to her new role including work in sales and marketing, brand strategy, partnerships and revenue generation. She began her career at Starwood Hotels & Resorts Worldwide and held a series of progressive executive positions over her 11 years with the company, including vice president, advertising and promotions, North America and vice president, marketing, Sheraton Hotels & Resorts. Additional roles included vice president, marketing for Loews Hotels, Viceroy Hotels and Resorts and Cape Advisors/Cape Resorts Group. In 2011, she joined Club Quarters as staff vice president, revenue planning.
Mackie holds an MBA from New York University, Leonard N. Stern School of Business and a Bachelors Degree in economics from Brown University.