It’s Business as Usual: Occupancy, ADR, RevPAR Hold Steady

Well, it’s halfway through 2016, and not much has changed since the beginning of the year. Despite the terrorism acts in Orlando, FL and Turkey, and the Brexit referendum, little has happened to affect the travel industry. Overall, things might have slowed a bit, but a majority of the fundamentals are holding steady, including occupancy, ADR and RevPAR.

I’ve been asked why this cycle has lasted longer than those preceding it. As far as I am concerned, it’s due to a single phrase: Never Again. This is the third downturn I have been part of. I’ve had dealmakers during this time period tell me, “Never again” after making bad deals, only to learn that six months later, they are making even worse deals.

Thankfully, I am not hearing about as many of these transactions this go around. Perhaps the sake of doing a deal just to get a deal done is a thing of the past. Hence, the current extended industry cycle. 

You’ve got to be in it to win it

Year in and year out, Hotel Business and its sister publication Hotel Business Design, receive hundreds of inquiries from architects and designers, asset managers, brands, brokers, construction and management companies, owners and developers, purchasing companies, and REIT and Funding Reports, all wanting to know why their companies are not included in their respective directory listing editions.

We need your help. For your company to be included in the Hotel Business and Hotel Business Design directory listings, you must visit hotelbusiness.com and hotelbusinessdesign.com and complete the respective survey for your company. You may also reply to emails sent from the editorial team.

Over the years, our editorial team has aggressively marketed to multiple companies. Many have never responded to our efforts. There have been numerous times when we have made sure companies received our surveys. Often, they were never completed, but we would still receive phone calls asking about missing directory listings.

In addition, during the year, multiple survey reminders are sent to executives— many of which, unfortunately, go unanswered. So if you would like for your company to be listed in Hotel Business and Hotel Business Design, please be sure to fill out a survey.

While completing your survey, sign up for additional Hotel Business and Hotel Business Design products that you may not be currently receiving. I can assure you, the content will keep you close to the industry.