Industry Veteran Roger A. Miller Launches Hospitality Consulting Practice

ATLANTA—Hospitality industry veteran Roger A. Miller has launched a new venture, R.A. Miller Hospitality Sales & Marketing Services and Consulting LLC. He’s the firm’s president.

“The decision to establish my firm was based on knowing that I would serve the hospitality industry in a cost-effective manner while maximizing my career experiences, skill sets, coaching, mentoring and leadership in a more focused and concentrated way,” Miller, who previously served as VP of sales and marketing for Hotel Equities, told Hotel Business.

The new consulting practice offers a range of services, including on-property or multi-unit sales and marketing team deep dives, industry market segment and brand best practice training, and proactive sales efforts versus results analysis, training and coaching. Other services available include feasibility study reviews for content maximization, interim multi-unit VP or director of sales and marketing services, and portfolio trade show representation.

“My services are dedicated toward hotel GMs and sales teams, management companies, owners, developers, lenders and investors based on 30-plus years of extensive interaction with all entities,” he said. “They share the desire to achieve revenue maximization to succeed and grow hotel revenues and property assets on an annual basis.”

Since launching the firm nearly eight weeks ago, he’s already corresponded with more than 45 potential clients. “Many are indicating future interest for the fall,” Miller said. “Summer is winding down and they are looking for additional sales and marketing support and resources for their September through December sales and marketing efforts and results.”

Within the first year, he expects to focus on the quality and client ROI of his personalized services. “At this point in my life, I will always choose quality of work versus quantity of work,” said Miller, who’s served 225 properties and $2.5 billion in assets across 42 states throughout his career. “It’s about serving my clients immediate needs. If the demand is there, the rest will take care of itself. I have an extensive list of proven industry specialists to call upon if that time comes.”