BANGKOK—Anantara Hotels, Resorts & Spas has entered into a joint venture with Verita Healthcare Group to collaborate on a global network of integrated, property-based health centers.
A Singapore-based multinational company, Verita joins Anantara in signaling growing confidence in medical tourism within Thailand and beyond. The project recognizes increasing demand for personalized innovative travel and wellness offerings that go beyond traditional fitness and spa services. Following the initial collaboration in Bangkok, joint projects will be launched in Thailand and throughout Asia-Pacific.
Anantara’s first foray into healthcare, the Verita Health facility, is currently in development at Anantara Riverside Bangkok Resort and is scheduled to open in Q1 2020. Staying true to Verita’s signature design, the health facility shall feature an Alpine aesthetic that fuses with the tropical landscape of Anantara Riverside Bangkok Resort. The center’s 7,287 sq. feet will feature dark IV infusion rooms with sleep-promoting light therapy, streamlined VIP suites, a meditative garden and ergonomically designed private consultation pods.
Owing to aging populations and increasing levels of chronic diseases due to modern lifestyle habits, there has been a rise in the demand for more sophisticated, scientifically-based therapies and services focused on smart early prevention and life extension, according to the company. The health facility’s treatment menu will reflect Verita’s offerings, combining diagnostics and a cutting-edge digital health platform. State-of-the-art technology provides advanced health analytics and reports in real time for immediate consultation and recommendation of personalized programs. The latest innovations such as the recovery XR cryotherapy chamber and vascular pulse therapy “cardio- synchronized vascular physiotherapy” specifically target issues such as biological age reduction and performance improvement. Whether clients are interested in customizing diet and fitness plans to suit their genetics, whether they need to focus on specific areas of concern like weight, sleep, libido or immune system or they simply need a fast detox or energy boost, they will find what they are looking for, according to the company.
William E. Heinecke, chairman and founder of Minor International, owning company of Anantara Hotels, Resorts & Spas, commented on the joint venture: “We are excited to welcome Verita Healthcare Group to Bangkok, my home, and also the global capital of medical and wellness tourism. This partnership represents the coming together of one of the world’s largest and fastest growing luxury hotel brands with the world’s largest and fastest growing next generation healthcare group. It’s a global first and, with the increasing demand for luxury tailored travel and wellness offerings, added to the fact that international wellness tourism on its own is expected to grow to $1 trillion by 2022—we think the timing is perfect.”
Thomas Meier, SVP of Anantara Hotels, Resorts & Spas, Asia, echoed William E. Heinecke’s sentiments. “Inviting Verita to our flagship Bangkok property is a vote of confidence for the medical tourism industry,” he said. “With a foothold in the Thai capital, we are looking to expand a network of Anantara-Verita centers to other Anantara flagship properties across the region and the world in the coming years.”