IHG, Social Tables Collaborate on New Digital Experience

NATIONAL REPORT—IHG has collaborated with Social Tables to launch the company’s new groups and meetings ‘Shop & RFP’ digital experience. Using search technology powered by Social Tables, this new global platform is designed to bring together groups, meeting and event planners, with the 5,400-plus IHG hotels around the globe, making it simple to source and compare venues.

The platform attempts to make it easier for those planning events to choose the space that is right for them. The new site has already seen users submit more than 15,000 RFPs to IHG hotels around the world.

The new platform contains a suite of important information, including hotel and meeting room details, such as room capacities, floor plans and interactive maps, along with image galleries and nearby attractions. With this information, anyone from a corporate travel planner to an executive booking their child’s next sports trip can find exactly what they are looking for based on location, capacities and amenities across IHG’s 15 leading brands, including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Kimpton Hotels & Restaurants and Holiday Inn Hotels.

“We’re investing in our groups and meetings experience with programs such as this one to enhance the experience for all customers,” said Derek DeCross, SVP, global sales, IHG. With our new online platform, we can truly showcase our portfolio of leading brands and give meeting planners, from occasional to professional, the ability to find the best hotel to fit their needs and requirements. As we learn more about the needs and buying behaviors of customers through this site, we’ll build a richer experience and ongoing enhanced features and functionality.”