IHG Launches In-Room Virtual Reality Experience in China

LONDON—IHG (InterContinental Hotels Group) has launched a virtual reality experience through a strategic partnership with HTC Corporation, a provider of smart mobile and virtual reality (VR) technologies.

IHG is the first international hotel group in China to provide guests with this in-room digital experience, according to the brand.

IHG has formed a partnership with HTC to bring new VR experiences to guests in Beijing, Shanghai and Sanya, China. Guests will be able to try VR in a “Vive Zone,” which offers gaming, entertainment and interactions in a fully immersive, digital generated environment. There is also a Vive line of VR content through the Viveport application store for a fully digitalized entertainment moment in guestrooms.

“InterContinental Hotels Group has been a trailblazer in offering exceptional accommodation service with no effort spared in embracing state-of-the-art technology to provide superior experiences to our guests,” said Emily Chang, chief commercial officer, IHG Greater China. “The application of VR in collaboration with HTC reflects our pursuit of the most advanced amenities, in line with our promise to enrich the travel experience of all IHG guests. Launching the VR service will also lay a solid foundation for employing other technologies in the future.”

Alvin W. Graylin, China regional president of Vive, HTC, noted, “Virtual reality will have a deep and positive impact on many businesses, and the hospitality industry is one of the first to take advantage of its benefits. We are excited to work with IHG to deliver the world’s first VR-Ready guestrooms and provide a superior level of immersive experiences, which will delight their customers in China and, soon, globally.”

Starting today, guests at Hotel Indigo Shanghai On The Bund, Crowne Plaza Beijing Sun Palace and InterContinental Sanya Resort can participate in the VR experience. This feature will be expanded to more hotels in China in the future, according to the brand.