ATLANTA—IHG has introduced the IHG Customer Insights Portal, a first for the hotel industry.
The solution for large enterprises will provide a highly customized corporate travel experience to simplify travel management, according to the company. Currently in the final stages of pilot, it will launch to large corporate customers in early 2020.
Built in response to customer feedback and the success of similar portals launched recently by the company, including its IHG Business Edge for small and midsize enterprises, large enterprises will be able to access actionable business intelligence that gives managed customers access to their most valuable business travel data and insights—at the click of a button. Travel managers will have access to actionable data about their company’s spend by brand, stay patterns by region and traveler loyalty and guest experience scores at IHG hotels.
“We’re on a continuous journey to develop game-changing business intelligence solutions that put powerful insights directly into our customers’ hands,” said Derek DeCross, SVP, global sales, IHG. “Part of being a best-in-class travel partner is to enhance our customers’ ability to effectively manage their corporate travel programs. We are committed to driving value, maximizing time, and—ultimately—making our travel partners look like rock stars within their organizations as they access our scale of 16 brands and nearly 5,800 properties in more than 100 countries around the world.”
The user-friendly digital interface provides travel managers with easily downloadable reports that are customizable using filters for country, brand and rate type. The greater visibility and transparency into their spending and savings with IHG empowers customers with deeper insights that will inform their travel program decisions, the company reports. Users will also be able to access content specifically curated to address topics relevant to travel professionals.