IHG Continues Growth in Brazil with Opening of Eighth Holiday Inn

MIAMI–InterContinental Hotels Group (IHG) has opened the Holiday Inn Natal hotel. The new build, 216-room property is located in the northeastern city of Natal, the capital and largest city of the State of Rio Grande do Norte in Brazil.

The hotel is situated in the Lagoa Nova district, an area home to popular restaurants and bars as well as multiple shopping centers and two universities: the Rio Grande do Norte Federal University and Universidade Potiguar, according to IHG.

“IHG has a long standing history in Brazil dating back to the foundation of the InterContinental Hotels & Resorts brand in 1946,” Gerardo Murray, VP, distribution and commercial marketing, Mexico, Latin America & The Caribbean, IHG. “Since then, we have continued to help forge Brazil’s hospitality industry. We believe that Natal is a market where this new Holiday Inn hotel will thrive and we are confident that our guests will enjoy the amenities that they have come to know and expect from the Holiday Inn brand.”

The hotel’s location is ideal for international and domestic travelers interested in being near local businesses as well as the city’s tourist destinations. Rio Grande do Norte is the second largest oil-producing state in Brazil, making the city of Natal an important hub for the oil industry, according to IHG.

Home to the capital’s most famous beach, Ponta Negra, the city is also recognized for its natural sites such as the Morro do Careca and historical monuments and buildings including the Forte dos Reis Magos, the Alberto Maranhão Theatre and Newton Navarro bridge, according to IHG. Guests will also be near the Estadio das Dunas stadium, one of the venues for the 2014 FIFA World Cup and now home to the America de Natal and ABC Futebol Clube football teams.

The Holiday Inn Natal hotel is owned and managed by Arena View Empreendimentos Turisticos Ltda., a subsidiary of Praiamar Empreendimentos Turisticos.