Iberostar Set to Expand to U.S. Market

MADRID—Iberostar Hotels & Resorts will make its debut in the U.S. with the opening of two hotels—one in New York City and one in Miami.

Scheduled to open June 15, the New York hotel, located at 70 Park Ave. will offer 205 rooms spread across 16 floors. The property will be a short distance from local attractions such as Times Square, Grand Central Station, the headquarters of the United Nations, Bryant Park and the Flatiron District.

“With its prime location and focus on service, this new hotel is the perfect way to mark our entrance into the U.S. market,” said José Antonio González, vice chairman and CEO, America, Grupo Iberostar. “This property will be a valued addition to our portfolio by our current customers and will also allow us to reach a new audience in the U.S. market.”

The New York property will be set inside a stone and red brick building dating back to 1928, which has undergone a series of renovations in recent years, according to the company. The ground floor will feature the hotel’s lobby as well as a variety of cuisine options such as Silverleaf Coffee & Tea and Silverleaf Tavern, a baroque-inspired lounge.

Slated to open in December, the hotel chain will introduce its second hotel in the U.S. with the opening of Iberostar Berkeley, located in the Art Deco district of South Beach, Miami. The property will be located in a renovated 1940s Art Deco building and will feature 96 rooms.