CHICAGO—Hyatt Hotels Corporation and Chesapeake Lodging Trust have opened Hyatt Herald Square New York. Real Hospitality Group manages the hotel.
Located in Midtown Manhattan’s Herald Square neighborhood, the 122-room hotel draws on inspiration from the area’s publishing history and neighboring Fashion District—both of which serve as inspiration for the hotel’s design, dining, services and amenities.
“After more than a year of planning and execution of our plans, we are excited to introduce the new Hyatt Herald Square New York,” stated James L. Francis, president and CEO of the trust. “Every aspect of this hotel was carefully designed with the nearby Herald Square and Fashion District in mind, drawing inspiration from and celebrating the rich history of these important industries.”
Located on West 31st Street between 5th Avenue and Broadway, the building housing Hyatt Herald Square New York has been designed by interior designers Paul Vega and Vennie Lau of VLDG Inc., who studied the history of Herald Square to procure the design elements and palettes for the hotel’s lobby, hallways, guestrooms and rooftop.
The design is composed of bright pops of colors, glass, custom fabrics and millwork, reclaimed wood, letterpress blocks and pounded metal. The lobby, adorned with the artwork of nine local artists, features several themed communal areas including an espresso bar with café counter, an on-site market for on-the-go snacks and a library-themed lounge, bar and private dining space with comfortable seating and a bookshelf. The traditional check-in desk has been abandoned for a smooth, bowl-shaped desk toward the back of the lobby sitting in front of a curved metal door with embossed lettering. This is located near the hotel’s bar and lounge. Adjacent to the check-in area, a small concierge desk made from decorative newspaper stacks of different colors and textures fields guest requests and questions.
Sustainable LED lighting designed by Brooklyn-based manufacturer Stickbulb will be on display in a customized installation of wooden beams of varying lengths, further adding to the lobby’s industrial feel. Glass block upholsters with LED lights on the walls provide a shimmering effect on gold colored Maharam fabric wallpaper.
The guestrooms are designed with a natural and neutral palette. The dark, rich wood furniture found in the rooms is accented with pops of hot pink, a recurring color throughout the hotel. As a nod to both the publishing and fashion industries, an in-room letterpress block feature includes a quote from famed fashion designers. Letterpress blocks are also used to indicate the room numbers on all 122 guestrooms, including the Penthouse suite located on the 18th floor. Each floor also has a different custom-made panel outside the elevators indicating the floor number. These panels, created by artist Vicky Chan, all feature the same hot pink accent found in guestrooms and a fashion-inspired image. Guests can choose between king or double rooms with features including retail-inspired open armoires, desks that double as vanities, patterned couches with multi-textured throw pillows and artwork panels on the ceilings and walls. In place of a lamp, the bedside lighting feature is a chain link lantern attached to a down light, which adds elegance and softness to the room and evokes the style of a necklace. The bathrooms include stand-in showers and C.O. Bigelow amenities.
Hyatt Herald Square New York offers three food and beverage outlets headed up by the hotel’s Food & Beverage Director and Executive Chef Gunnar Steden. The hotel’s coffee bar, Espresso Bar, offers locally roasted gourmet beans from Stone Street Coffee Company and a variety of barista-prepared espresso, coffee and specialty drinks, as well as freshly baked pastries from Balthazar Bakery. It also offers a separate seating area with swing out stools set in front of an art installation featuring Dalí-inspired clocks. In line with the fashion theme of the hotel, each clock is set to the local time of a major fashion capital, including Paris, New York and Hong Kong. Guests can also peruse vintage newspapers displayed in stacks around the bar.
The library-themed lobby bar and restaurant, The Den, features a casual bistro menu. It features chairs and tables of varying heights, a bookshelf with a wide variety of media and fashion-focused literature and a seating area with a writing desk. The bar area looks like a finished bar cart that one might have at home, according to the company, while the private dining area seating 18 is modeled after an upscale diner with modern, mid-century banquettes and quilted chairs.
The hotel’s rooftop lounge Up on 20 offers a variety of seasonal cocktails, a selection of local and international beers, wines and spirits as well as the hotel’s small plates menu. The rooftop is also available for small meetings and events for up to 100 people.