HX: The Hotel Experience explores tech & digital marketing innovations

NEW YORK—This year, HX: The Hotel Experience, a trade event for hotel and foodservice owners, executives, directors and general managers held annually at the Jacob K. Javits Center located here, is expanding its focus on the latest in technology and digital marketing for hospitality and travel. With more tech offerings than last year, the HX Experience team promises the HX: TECH Area and Stage will be the spot to visit during this year’s show. 

Dahlia El Gazzar, Tech Evangelist, DAHLIA+, and HX: TECH contact, explained that HX will offer a host of new and innovative ways to expand attendees’ knowledge of the industry’s newest hospitality tech gadgets. 

“There is so much you can expect at the HX: TECH Area,” said Gazzar. “We’ll have the TECH Bar, where you can drop by to get tech help, including answers and advice on all your tech and digital marketing questions. At the Wearable Tech Showcase, attendees can experience firsthand wearable tech gadgets such as VR gear, robots and more, and see how they will impact their professional and personal worlds right now. The LinkedIn Corner & Headshot Station will allow HX staff to update LinkedIn profiles and headshots for all attendees at no charge.” 

At the show this year, HX will feature all-new, technology-focused sessions where speakers will share their knowledge about issues facing the hospitality industry and offer new ways to expand hotels’ technology base to help create a better guest experience. 

Among the speakers at this year’s event are MasterCard, Google, Marriott Hotels & Resorts, Interstate Hotels, IHG, Maidbot, Hotel Business and many more. Topics that will be covered at the HX: TECH Area and Stage include:


   •
Challenges & solutions in hospitality cybersecurity

• The future of mobile payments in the hospitality industry

• 10 ways virtual reality will change your guest experience

• A glimpse of robotics in the hospitality industry

• Top digital marketing trends & tactics for the travel & hospitality Industry

• Mega trends impacting the travel industry 

• Productivity apps that work for you & your teams

This year, HX: TECH will be hosting its 2nd annual TECHpitch Competition. This allows HX technology exhibitors to showcase their unique products in a 15-minute presentation, with the winner chosen by HX attendees. The winner will be announced from the HX: TECH stage on Tuesday, Nov. 15.

Visit thehotelexperience.com for a complete listing and schedule of sessions, and to register for the show.