PALMA, SPAIN—Hotelbeds has entered into a distribution partnership with The Ascott Limited, an international lodging owner-operator based in Singapore.
The distribution partnership provides Ascott with access to Hotelbeds’ more than 60,000 B2B travel buyers from more than 140 source markets worldwide, including tour operators, airlines, points redemption clients and retail travel agencies.
At the same time, Hotelbeds’ customers will gain access to preferential rates and availability across the 160 properties that form Ascott’s portfolio in Asia-Pacific, Europe, the Middle East, Africa and the U.S.
“Ascott has become a leading international lodging owner-operator globally,” said Jorge Cortés, global sourcing director, Hotelbeds. “So at Hotelbeds, we are very proud to partner with them and expand our offering in Asia-Pacific, Central Asia, the Middle East, Africa, Turkey and the U.S. Ascott’s serviced residence and hotels include well-known brands such as Ascott The Residence, The Crest Collection, Somerset, Quest and Citadines. I am certain that our 60,000 travel trade clients—all of whom mostly offer international, high-value guests—will be very excited to gain access to special rates and availability from across Ascott’s portfolio.”
Hotelbeds’ portfolio of 60,000 B2B travel buyers offers Ascott access to incremental, high-value bookings from non-domestic markets that typically book further in advance, pay more per room, stay for longer, cancel less and spend more in the destination.
Through this partnership, Ascott will also be able to distribute its serviced residence units and hotel rooms through Hotelbeds, via both its wholesale channel, which operates under the Hotelbeds name, and the retail travel agent channel, which operates under the Bedsonline brand—all united under one contract.
“Ascott’s continued partnership with Hotelbeds gives us access to an extensive B2B distribution network worldwide, expanding our reach to more international high-value guests,” said Doreen Tan, VP, sales and distribution, Ascott. “This complements our efforts to build on Ascott’s strong base of long-stay and corporate guests, and to capture accommodation demand from domestic travelers. Guests appreciate our award-winning hospitality as well as the comfort, privacy and value we provide through our spacious apartments with separate living areas, bedrooms and well-equipped kitchens. Ascott continues to place the well-being of our guests as a priority, and guests can have peace of mind when staying with us. We look forward to welcoming these guests through our doors.”