Hotel Zeppelin Opens in San Francisco

SAN FRANCISCO—Viceroy Hotel Group’s newest property Hotel Zeppelin San Francisco has opened here. The 196-room hotel is located two blocks from Union Square and within walking distance to FiDi.

Owned by Pebblebrook Hotel Trust and operated by Viceroy Hotel Group, the new hotel marks the fourth partnership between the two companies and follows the opening of another San Francisco property, Hotel Zetta in the SoMa district.

“With careful consideration poured into each and every detail, Hotel Zeppelin is the ultimate celebration of San Francisco’s long and storied counter-culture tradition,” said Hotel Zeppelin GM Antonio Flores. “Our provocative design and rebellious nature promotes the non-conformist experience San Francisco has been patiently waiting for.”

Designed by Dawson Design Associates, the hotel experience was created for revolutionaries, dreamers and visionaries—guests who are rule-breakers with a little spark of mischief—who aren’t satisfied with what is, but yearn for what could be, according to the company.

Design accents include spontaneous black light exposed poetry, which expands upon the hotel’s psychedelic theme and pays tribute to the bookstores and cafés of the beatnik era. Guestrooms are appointed with eclectic furnishings and unusual amenities, such as vintage inspired record players in select rooms. A variety of room types are available, including a 1,800-sq.-ft. presidential suite with a wet bar, media room and outdoor deck.

The hotel features a street level café, bar and lounge offering artisan quality food and drinks. Downstairs, the 1,300-sq.-ft. game room entitled Peace provides games of skeeball; shuffleboard; an oversized electronic Bingo board synced with a dynamic sound system; a quick-shot basketball wall; and communal areas.