Hotel Industry Gets Involved Through Shatterproof Challenge

WASHINGTON, DC—Top government officials and hotel industry executives came together today to draw attention to the national epidemic of drug and alcohol addiction with more than 100 individuals rappelling down a 12-story building in downtown Washington.

This “Shatterproof Challenge” aims to help end the stigma and suffering of those affected by addiction and raise funds to prevent and treat the disease. Shatterproof, a national organization committed to protecting our loved ones from addiction to illicit and prescription drugs and alcohol, hosted the rappelling event today at Lafayette Tower. Leaders of the hospitality world, including this event’s co-host, the American Hotel & Lodging Association (AH&LA), marked the hospitality industry’s unity around Shatterproof founder, Gary Mendell, a former hotelier, whose son Brian lost his life to addiction in 2011.

Today’s event and another on Monday in Bethesda, MD, will include hotel CEOs and rappelling teams from the following hotels: Hilton, Crestline Hotels and Resorts, Chesapeake Lodging Trust, Choice Hotels, LaSalle Hotel Properties, and DiamondRock. CEOS include: Jim Carroll, Crestline Hotels and Resorts; Steve Joyce, Choice Hotels; Mark Brugger, DiamondRock; and Mike Barnello, LaSalle Hotel Properties.

“It was a very significant day in D.C. for this many influencers in the government and corporate spheres to join together to unite and empower our country around addiction,” stated Gary Mendell, founder and CEO of Shatterproof. “I am so grateful that these individuals showed their commitment to our mission of increasing awareness and funding for the prevention, treatment, and recovery of this disease.”