NEW YORK—IHG’s Hotel Indigo and global online fashion retailer Asos launched Asos x Hotel Indigo Edits.
The travel-inspired fashion collaboration is inspired by the neighborhood stories each Hotel Indigo property tells through its design. The edits represent seven different Hotel Indigo destinations, with outfits curated by social media influencers, including Eugenie Grey, Jamie Kidd, Carolina Hellal, Devan Anderson and Olivia Watson.
“Our Hotel Indigo guests appreciate fashion and design, and this mutual partnership with Asos is an opportunity to extend the hotel experience into guests’ everyday lives,” said Jason Moskal, VP, lifestyle brands, The Americas. “The ASOS x Hotel Indigo Edits give guests a sense of the Hotel Indigo brand and how it brings the local neighborhoods to life.”
This partnership is an opportunity to bring Hotel Indigo’s campaign, The Color of Discovery, to life through the lens of the brand’s key pillars: design and style, according to the company.
Asos x Hotel Indigo Edits features seven men’s and seven women’s collections, with approximately 140 pieces in total. Each edit transitions from day to night, reflecting the destinations that inspired them.
The ASOS x Hotel Indigo Edits can be purchased online.