Hotel Equities Taps Steve Crabill for Development Team

ATLANTA—Hotel Equities, based here, has tapped Steve Crabill to join the firm as VP of business development.

Crabill was most recently with Hilton Worldwide, serving as VP & managing director, franchise development for all Hilton brands in the Southeast Region, with the exception of luxury brands. In a hospitality career that spans 30 years, he has developed or led teams responsible for opening over 1,000-plus hotels throughout the southeastern United States, according to Hotel Equities. He has held leadership positions with three major hotel companies, including Hilton Worldwide, Marriott International and La Quinta Inns. 

“I am excited to have Steve join Hotel Equities at this time of growth and expansion,” said Fred Cerrone, chairman & CEO of Hotel Equities.  “I have known Steve for 25-plus years and consider him a friend and a colleague. I look forward to having him as part of our team as we continue to make HE an extraordinary hotel development, third-party management and ownership company.”

Crabill began his career with La Quinta Inns, where he gained valuable brand experience in development.  Soon recruited by Marriott, he worked there for more than 10 years developing the Residence Inn, Courtyard, Fairfield Inn and TownePlace Suites brands. Hilton hired him in 1996, and he spent the next 18 years working with seven of the company’s brands including Hilton, DoubleTree, Embassy Suites, Homewood Suites, Hilton Garden Inn, Hampton Inn and Home2 Suites.

“It is with great pleasure that I have accepted the opportunity to work with the fantastic team at Hotel Equities,” said Crabill. “They are exceptionally talented, honest and experienced.  It’s an honor to be a part of this award-winning organization.”

A native of Ohio, Crabill holds a B.S. degree in business administration from Ohio State University.  After graduation, he served in the U. S. Navy with the Naval Security Group, before beginning his hospitality career.

“As Hotel Equities continues the strategic and thoughtful growth of the organization, it was imperative to bring in an expert with strong brand and relational connections in the industry,” stated Joe Reardon, SVP of business development. “Through our selection process, we found no one better prepared to help us continue our growth and industry relationships than Steve. With his vast experience and unique ability to connect the dots to get projects done, he will focus on growing portfolios for new and existing ownership groups across the entire United States.”