ATLANTA—Hotel Equities has promoted Jeff Shockley to VP of Acquisitions and Financial Analysis.
Shockley’s responsibilities include working as a member of the firm’s development team with responsibility for the growth of third-party management contracts, while he continues to lead the financial analysis department of the organization.
Shockley began his hospitality career as sales coordinator at the Courtyard by Marriott in Athens, GA. He then joined Marriott International as sales manager at the Courtyard by Marriott in Roswell, GA. In 1995, Hotel Equities hired him as an assistant general manager at the Fairfield Inn in Alpharetta, GA. The next year he opened the firm’s Fairfield Inn in Kennesaw, GA, as the GM. As Hotel Equities expanded, Shockley assumed additional leadership responsibilities including the opening of the 115-room Fairfield Inn and Suites Perimeter Center. He went on to serve on the Hotel Equities opening team for 10 additional Marriott properties. In 2007, he was promoted to financial analyst and in 2009 he was named director of financial analysis and owner relations, a position he has held for the past four years.
Shockley holds a B.S. in political science from the University of Georgia.