ATLANTA—Atlanta-based Hotel Equities (HE) has expanded with the opening of a regional office in Houston. HE has experienced growth in the Texas market since 2016. The firm currently represents 26 hotels in Texas, including the recent addition of four new-build hotels in Houston. Today, HE’s portfolio represents 115 hotels in 25 states and provinces throughout the U.S. and Canada, operating 28 different hotel brands.
“The timing was right,” said Brad Rahinksy president and CEO of Hotel Equities. “In order to ensure best in class results to our key stakeholders, we needed to expand our field operations reach, capacity and speed to market. Delivering exceptional results to our owners is the catalyst for our growth; we get bigger organically via strong results and deliverables in each market we have a presence in.”
The firm’s four recent new-build additions triggered the regional expansion which includes full departmental oversight. “We heard from our owners on how important having an in-state presence is,” said Joe Reardon, SVP of business development and marketing for HE. “The additional regional office will allow us to have boots on the ground to deliver optimum value for our owners during pre-development, construction and quick ramp to market for our Texas portfolio of hotels.”
Gary Shultz was recently appointed regional director of operations. His most recent role with HE was as lead GM over the Four Points Houston Energy Corridor. Regional Director of Sales Kristen Vasquez has more than 10 years of sales experience in the Texas market. In addition, HE has deployed two regional revenue managers, Amy Greenwood and Yanbo Zhu, who will work with the portfolio of hotels and the regional team. The accounting and HR support will remain at HE’s corporate headquarters in Atlanta. This regional team is led by VP of Operations Dominic Buompastore as well as VP of Sales & Marketing Cesar Wurm and SVP of Revenue Generation Drew Salapka.