ATLANTA—Hotel Equities has named Bert Haifley to the position of task force manager for the firm’s portfolio.
In his new role, Haifley will assist in new transitions and acquisitions for the firm. His responsibilities cover the overall operation of the hotel including hiring, training and all of the metrics required to assure its success.
Haifley came to Hotel Equities from the Courtyard by Marriott Atlanta Buckhead where he held the GM position for Interstate Hotels. He began his hospitality career with John Q. Hammons Hotels at the Holiday Inn North in Springfield, MO, as the assistant general manager and director of food and beverage. In his 17 years with the firm, he held several posts including opening GM at the Courtyard Fort Smith, AR and, later, at the Residence Inn Joplin, MO. In 2012, he moved to metro Atlanta as the general manager for the Courtyard by Marriott Decatur for Noble Investment Group.
Haifley is a graduate of Missouri State University with a B.S. in hospitality and restaurant management.