ATLANTA—Hotel Equities, an Atlanta-based international full-service hotel management, ownership and development company, and Worldhotels, a full-service sales and marketing global distribution company servicing independent hotels and resorts around the world, have executed a joint strategic partnership.
Under the agreement, Hotel Equities will provide a value proposition for Worldhotels’ members as a management arm for individual properties. Worldhotels will look to Hotel Equities to provide enhanced customer service and expertise on the operations side, based on Hotel Equities’ extensive experience in managing both branded and independent hotels.
“Hotel Equities and Worldhotels share a common goal of growth and an unwavering commitment to positive guest experiences,” said Joe Reardon, VP of marketing and business development for Hotel Equities. “We are excited to embark on this strategic partnership, especially as we celebrate 25 years in business and look to further expand our rapidly growing portfolio of hotels in the Americas and globally.”
Worldhotels offers a collection of nearly 450 independent hotels in 250 destinations and 65 countries. Through a range of services that includes global marketing, sales, training, e-commerce and technology, Worldhotels backs independent hotels with the power of a global brand while preserving their individual character and identity.
“Hotel Equities’ demonstrated success in both leisure and business-oriented hotels make them the perfect fit for a partnership with Worldhotels,” said Thomas Griffiths, VP, Worldhotels-The Americas. “With a large portfolio of hotels across the United States, we are excited to add another great value to our customer base and have the utmost confidence in their management abilities to help strengthen operations for our ownership groups. This partnership is one of a kind and we feel our owners will embrace the offer.”
“Our newly formed partnership has created a buzz among independent hoteliers and we are already working on several new opportunities with current owners,” said Reardon.