When would you feel comfortable attending your next conference/trade show?
Most of the respondents feel comfortable attending the next trade show or conference in Q1 2021 and beyond.
“The results of that survey question are concerning as conferences and trade shows are for many properties a key part of their revenue strategy, especially urban properties. They are also a critical source of revenue for local municipalities. We are hopeful that with the passage of time, along with advances in treatments and, ultimately, a vaccine, that guests’ concerns will lessen. We must also not forget that conferences and trade shows are critical for the career development of team members and the forging of new business relationships and sales. Hopefully, over time, that part of commerce will return.”
—Chris Manley, COO, Stonebridge Companies