NEW YORK—Senior executives across the hotel industry are uniting at ALIS to end the stigma of addiction with national nonprofit, Shatterproof.
The group of more than 120 executives will rappel down 26 stories off of the JW Marriott Los Angeles L.A. Live to fundraise and show solidarity in the face of the disease of addiction, which often disproportionately affects the hospitality industry. This is the second annual Shatterproof Challenge Rappel to take place alongside the ALIS conference, last year’s participants event raised over $1 million.
Shatterproof hosts the “Shatterproof Challenge Rappel” in an effort to end the stigma of addiction and raise funds to prevent and treat the disease. These leaders of the hospitality world embody the industry’s resolute support of Shatterproof founder, Gary Mendell, a former hotelier (chairman of HEI Hotels & Resorts), whose son Brian lost his life to addiction in 2011.
“I am blown away by the incredible support of the hotel industry,” said Gary Mendell, founder, chairman and CEO, “I could not be more grateful of my peers’ commitment to our cause and we are stronger than addiction motto.”