COVINGTON, GA—One of the first new-build Holiday Inn Express properties to feature the brand’s Formula Blue design direction has opened here, about 35 miles east of Atlanta.
The 110-room, six-floor hotel, which represents an investment of about $13 million, is owned and operated by Royal Hotel Investments. Amenities include a business center, fitness center, outdoor swimming pool, 400-sq.-ft. boardroom; 1,000-sq.-ft. flexible space meeting room, guest laundry, and an expansive outdoor patio.
“When a hotel looks special, guests feel special and they’re eager to come back,” said Navin Shah, chairman of Royal Hotel Investments. “That’s why we created a property that offers the comforts of home, the convenience of the office, and the luxury of a vacation.”
The Formula Blue concept includes an open lobby and great room area, redesigned casegoods, as well as a new headboard to minimize noise transfer between rooms. Construction on the hotel began in June 2015. The company also plans to add another two hotels within the next year.