Hilton Signs Deal for First Canopy in South America

SAO PAULO—Canopy by Hilton, Hilton’s lifestyle brand, signed its first property in South America—Canopy by Hilton São Paulo Jardins, slated to open in Brazil in late 2019. The 98-room adaptive-reuse hotel will be owned by Tati Construtora e Incorporadora and managed by Hilton.

“Boasting the largest economy in Latin America, Brazil has consistently been a focus market in our development plans while we’ve explored opportunities to introduce Hilton’s industry leading brands in the region,” said Leonardo Lido, director, development, Brazil, Hilton. “As we continue our expansion into Latin America, we look forward to working with Tati Construtora e Incorporadora and debuting our first Canopy by Hilton property in this diverse Latin American destination.”

Designed as a natural extension of the vibrant and pedestrian-friendly neighborhood of Jardins, Canopy by Hilton São Paulo Jardins will welcome guests with a strong sense of place inspired by the area’s local surroundings, including an intimate lobby with chic design elements that provide a glimpse of the area’s trendy, upscale offerings, according to the brand. There will be Canopy Central, an area with a restaurant and bar serving local contemporary cuisine and a flexible meeting space, as well as a lounge and fitness center.

Known as one of the most affluent neighborhoods in São Paulo, Jardins has high-end clothing stores, fine dining and a culturally rich experience with museums such as the São Paulo Museum of Image and Sound, and the MASP (Sao Paulo Museum of Art). In the evening, the area offers nightclubs, live music venues, pubs and theaters. The hotel will also offer easy access to the famous Paulista Avenua and Ibirapuera Park—one of Latin America’s most visited urban parks.