CASABLANCA, MOROCCO—Hilton has established a dedicated development office here in an effort to ramp up its expansion in North Africa.
Building on an active pipeline in the region, which has grown to 15 hotels across Algeria, Egypt, Morocco and Tunisia, Hilton has identified North Africa as a focus area for further growth. Hilton debuted the Hilton Garden Inn Casablanca Sidi Maarouf here earlier this year.
Carlos Khneisser, VP of development in MENA at Hilton, said: “We have almost 5,000 rooms under development in North Africa at this stage but with the majority of those being in Egypt there is a great opportunity for us to expand our presence more widely across the region.”
Feras Hasbini, development director of MENA at Hilton, will be located in the region.