MCLEAN, VA—Hilton has appointed Stuart Foster as VP, global brand marketing for the company’s flagship brand, Hilton Hotels & Resorts, DoubleTree by Hilton, the growing portfolio of more than 465 hotels and Curio–A Collection by Hilton, a collection of hand-picked upscale and luxury hotels.
Foster spent the last four years leading global brand marketing for Hilton’s luxury and lifestyle brands, and will now oversee an integrated team that focuses on marketing, communications, digital, social media and customer relationship management across all full-service brands.
During his most recent tenure, Foster established integrated marketing strategies to support Waldorf Astoria’s experiential platforms, including the Taste of Waldorf Astoria and Waldorf Astoria Driving Experiences.
In addition, Foster innovated the role of a luxury hotel brand through Conrad’s Stay Inspired platform, which curates quintessential local experiences for travelers. He also developed launch strategy and consumer messaging for Hilton’s lifestyle brand, Canopy by Hilton.
“Stuart’s wealth of experience in global customer marketing, talent for identifying and articulating meaningful brand stories and thirst for innovation in the industry have been invaluable since he joined Hilton,” said Geraldine Calpin, CMO, Hilton. “He is taking on this role at a time when our portfolio is growing and evolving more rapidly than ever and under his leadership, our full service brands will elevate the exceptional experiences our guests have come to know and love.”
Foster brings a unique global perspective to his role, drawing on more than 20 years of marketing experience spanning the U.S., Europe and Asia Pacific. He has an extensive background leading marketing work for some of the world’s top brands including L’Oreal and Moët-Hennessy, where he provided leadership across multiple disciplines, including global brand management, sales and business development, according to the company.