Hilton Joins TripAdvisor Instant Booking Marketplace

MCLEAN, VA—Hilton and TripAdvisor inked a partnership to make Hilton’s portfolio of 13 global brands accessible in the TripAdvisor instant booking marketplace. Beginning this year, travelers around the world will be able to make a reservation at any Hilton property without leaving the TripAdvisor website or mobile app.

“At Hilton, we’re always reimagining the experience for our guests and looking for new ways to make travel easier,” said Danny Hughes, SVP and commercial director, Hilton. “We are committed to working with booking partners, like TripAdvisor, who respect our desire to develop direct relationships with our guests, present our hotels in a fair and equitable manner, and increase the value of both our brands.”

Users tap or click “Book Now” to initiate an instant booking. During the process, TripAdvisor will prominently feature text and branding to let the user know that Hilton will handle the transaction and customer service, according to the company.

“Hilton is a longtime partner and we are thrilled to add their portfolio of brands to our instant booking marketplace,” said Robin Ingle, SVP, global sales, TripAdvisor. “Following the rollout momentum we had last year, we continue to accelerate our growth with new instant booking partners and increased user adoption. We’re pleased that our community of travelers and partners alike are finding instant booking such an attractive option.”