Hilton Debuts Innovation Gallery

MCLEAN, VA—Hilton has opened its Innovation Gallery, an incubator and experiential showcase for cutting-edge product developments that will shape the future of Hilton hospitality, according to the company.

Open to invited guests, including Hilton team members, hotel owners and technology partners, the 4,300-sq.-ft. gallery brings together all elements of Hilton’s innovation process. It is a physical space where conversations between thought leaders, design experts and hospitality professionals deliver new products and solutions for Hilton’s guests.

Located next to Hilton’s global headquarters at Hilton McLean Tysons Corner, and designed by the LAB at Rockwell Group, the architecture firm’s in-house design innovation studio, the gallery showcases a variety of technologies, design elements and dining concepts, ranging from noise-cancellation and sleep-inducing devices for guestrooms to more functional and sustainable materials. The products on display have been recently launched or are under testing, with many developed through Hilton’s partnerships with companies in various industries, including IBM, LG, Amazon and Tesla.

“Innovation has been in Hilton’s DNA since entrepreneur Conrad Hilton purchased his first hotel and pioneered the industry nearly a century ago,” said Jon Witter, Hilton’s chief customer officer. “Today, we honor our legacy of innovation with the opening of the Hilton Innovation Gallery—a space for us to incubate, test, scale and showcase the products and processes we’re creating to enhance our guests’ experiences and redefine the future of hospitality.”

Hilton has created an immersive experience in the gallery, which mirrors the guest’s experience of a hotel. Upon entering the space, visitors will make their way through five experiences: Product Showcase, Food & Beverage Concept Studio, Virtual Reality Stage, Darkroom and Innovation Theater.

Product Showcase is a space for visitors to interact with physical and virtual products that Hilton is exploring for use in hotels. Examples of current installations include Nightingale, a noise-masking product; Somabar, a personal mixology solution; Meural, a customizable digital art display; and Pilot, a real-time translation solution.

The Food & Beverage Concept Studio is a show kitchen that offers an opportunity to experience and showcase the latest restaurant concepts developed by Hilton’s F&B team, along with technology to film and webcast.

The Virtual Reality Stage is a dedicated space for visitors to use virtual reality headsets to experience new Hilton concepts. At launch, visitors will be able to view model rooms from two of Hilton’s newest brands, Tru by Hilton and Canopy by Hilton.

Darkroom is a progressive model guestroom dedicated to showing cutting-edge material technologies that have the potential to yield better quality, sustainability, design interest and operational returns, according to the company.

The Innovation Theater is the nucleus of the gallery, which serves as a gathering space to brainstorm, collaborate and intersect around innovative ideas. The design highlights the functionality and social aspects of a modern gathering space while leveraging immersive high-end presentation technology solutions for sound and lighting.

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