Hilton Creates Chief Customer Officer Role

MCLEAN, VA—Hilton has named Jonathan (Jon) Witter as chief customer officer. In this newly created role, he will oversee the global brands, marketing, loyalty & partnerships, IT and strategy teams.

Witter has extensive background in these functional areas, most recently serving as president of retail and direct banking at Capital One Financial Corporation. He will report to Christopher J. Nassetta, president and CEO of Hilton, and serve as a member of the executive committee.

“Jon has built an incredibly strong reputation throughout his career for constantly driving innovation, being a deeply strategic thinker and keeping the customer front and center at all times,” said Nassetta. “He will be integral to ensuring that at every stage of our customers’ journey, from the time they start planning a trip to when they arrive back home, we exceed their expectations at every turn.”

Before Capital One, Witter served as president and COO at Morgan Stanley Private Bank and EVP, head of general bank distribution at Wachovia Corporation. Earlier in his career, he worked in consulting at McKinsey & Co. and Deloitte & Touche.