MCLEAN, VA—It is frequently called the most important meal of the day, but a new nationwide survey by the “Hilton Breakfast Alliance”—five hotel brands that collectively serve nearly 200 million free hot breakfasts annually—found that breakfast in America may actually be the most neglected meal of the day.
Hilton’s family of brands that offer free, hot breakfast to guests—Embassy Suites by Hilton, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton—unveiled The State of Breakfast, a consumer survey, which found that Americans want more opportunities to make breakfast a priority and connect with their loved ones.
Among the results:
The vast majority of Americans (79%) believe breakfast is the most important meal, and 80% believe a shared breakfast can set the tone for the day.
In fact, 89% of Americans believe having breakfast with family or loved ones is a recipe for a great day and would make them feel happier (47%) and more fulfilled (38%).
Despite this, the majority of Americans (56%) admit they skip breakfast more than any other meal. And sadly, fewer than one in 10 get to share the morning meal with family or friends.
“The ‘Hilton Breakfast Alliance’ is on a mission to transform breakfast, taking it from an isolated, rushed and disconnected experience to an enjoyable opportunity to start the day by connecting with others,” said Bill Duncan, global head, All Suites and Focused Service category, Hilton. “Every day in our hotels, we see the bonding that occurs when family and friends share breakfast together. It’s a great opportunity to reconnect while on the road—and should be at home, as well.”
The “Hilton Breakfast Alliance” is encouraging everyone to make breakfast the most connected meal of the day starting Memorial Day weekend, the traditional kick-off to the summer travel season. Saturday, May 25, becomes “Eat Breakfast Together Day,” and Hilton encourages people to take a pledge to enjoy the most important meal of the day with others. National TV personality and lifestyle expert Brandi Milloy is joining the “Hilton Breakfast Alliance” to celebrate Eat Breakfast Together Day.
“Like many people, my favorite meal is breakfast. But with crazy schedules, it feels like we’re always rushed,” Milloy said. “That’s why my family and I really savor those mornings where we spend meaningful time together over breakfast.”
“Pro tip,” Milloy offered, “summer travel is the perfect time to get in the habit of starting the day with breakfast together. Bonus points if everyone puts their phones away.”
To take the pledge to eat breakfast together, visit www.HiltonStateofBreakfast.com and follow the mission on social with #HiltonBreakfast. Those who take the pledge will be entered for a chance to win a weekend stay at a select Embassy Suites by Hilton, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton or Home2 Suites by Hilton property, where they can enjoy a hot fresh breakfast each morning of their stay.