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Here’s What Americans Want From Vacations

ORLANDO, FL—According to a new survey of 1,000 Americans from Wyndham Destinations, almost half of Americans believe they’ll spend more than $80,000 on vacations during their lifetime.

More than half of Americans reported having stayed in a timeshare while traveling on vacation, and 80% say that they enjoyed the experience. Millennials are taking notice, too—of the 55% who said they have vacationed in a timeshare, a whopping 73% enjoyed the experience, and one in four liked it so much they would consider buying one.

Social sharing also leads the list of travel trends influencing destination decision making. More than one in five (22%) people say they would actually consider purchasing a vacation home based on its Insta-worthiness—whether the property would look great in photos on their social media channels.

Here are additional stats that uncover what Americans want from their vacations:

  • One in four respondents intend to purchase a timeshare within the next three years.
  • Forty-two percent of survey respondents give in to their wanderlust, preferring to vacation in a new destination. More than one in three (34%) say they most often take a vacation in a city they can explore compared with 24% who seek outdoor adventures like skiing.
  • Solo travel is still trending among the younger demographic. While three quarters of baby boomers (72%) say they most often travel with a spouse, only 55% of Gen Xers and 50% of millennials bring along their significant other.
  • The number one thing (34%) consumers say make their vacation less enjoyable is a lack of amenities such as a laundry, a fitness room or pool.
  • Nearly half (43%) of Americans travel as a family and 13% as an extended family. When vacationers travel with more than one person they typically (42%) book a house so everyone can stay together.

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