MIAMI—Unico Hotels, an adults-only, all-inclusive brand designed to reflect each property’s locale and native culture, introduced its first hotel, Unico Hotel Riviera Maya, scheduled to open in December in Quintana Roo, Mexico. Unico Hotels is part of the AIC Hotel Group based here.The announcement was made at an event in New York City last night.
With exteriors designed by Artigas and interiors conceptualized by AvroKo, the new property will feature 448 guestrooms with mostly ocean views, a plunge pool and double hydro spa tub options, a crafted minibar for make-your-own cocktails, three pools, four gourmet restaurants and five bars and lounges, including a cigar lounge and two swim-up bars.
The wellness center will feature a fitness facility with specialty classes, a visiting instructor program and personal training sessions. In addition, there is a spa with 18 cabanas, hydrotherapy facilities, and a Hammam and steam and sauna room. Elsewhere, the hotel has an 11,600 sq. ft. ballroom, two breakout rooms and outdoor event space.
Signature guest experiences consistent in each hotel throughout the brand will include an in-room gallery with art to purchase from local artisans and an “experience room” where guests select their own beach gear and personalized in-room amenities sourced from local craftsman, according to Frank Maduro, VP of marketing. “They will be able to choose fragrances, shampoos, conditioners and bath salts for their rooms. It will all be according to the guest,” he said.
F&B offerings will include an on-site distillery or brewery incorporating flavors and ingredients from the region, as well as an annual rotating chef restaurant concept.
According to Maduro, guests will be offered the “guest experience app,” which features information on each week’s activities including gastronomy, libation and mixology. He further explained that every touch point and interaction has been crafted and curated with a list of unique features and options.
“Unico Hotels will shatter the preconceived notions and expectations of what the all-inclusive category currently offers,” he said. “Stepping outside of the box of traditional branded hotels, Unico Hotels will captivate consumers looking for more than just an all-inclusive vacation.”
On the property, culturally inspired activities such as cooking classes taught by renowned local chefs and lectures held by experts in the area encourage immersion in the local culture, according to Maduro.