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HB ON THE SCENE: Travelodge Hotel Brand Launches New Designs

LAS VEGAS—Travelodge launched new room and lobby designs along with its first-ever signature breakfast item, the Travelodge Bear Claw, here at Wyndham Hotel Group’s 2013 Global Conference. 

All elements, from the designs as well as the bear claws, are available for immediate purchase by franchisees.

Created with the intention of staying true to the Travelodge brand’s West Coast heritage while offering a hint of modern sensibilities, the new room and lobby designs were developed in response to requests from current Travelodge owners looking to renovate and enhance their existing properties.

Features in both designs include natural woods, rich leather textures, sandstone flooring and seasonal color palettes, all in an effort to create a comfortable retreat for guests, according to the brand.

Use of the designs by owners when renovating is optional and available at a cost of $2,000 per room inclusive of case goods and soft goods, according to the brand.

The Travelodge Bear Claw was tested in multiple markets over summer and is offered in two flavors (apple streusel and cream cheese). It provides hotel owners with a breakfast item that, in addition to complementing the brand’s signature Bear Bites breakfast, ties in with its Sleepy Bear mascot. It is not a required offering at every hotel, according to the brand.

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