HB ON THE SCENE: Standard Textile Launches New Towel Line

NEW YORK – At the annual IH/M&RS show here this week, Standard Textile launched its new Elevations line of bath towels.

The new line, according the the company, is designed to match the luxury of a 20-pound towel with the cost savings of a 15-pound towel. The company achieves this by using the heavier, softer terry material in the middle of the towel, the area most guests use, and a lighter weight material combined with a decorative border woven into the towel on the edges.