LAS VEGAS—Sleep Inn uncloaked new associate uniform options in front of franchisees here at Choice Hotels’ 64th annual convention.
“Uniforms are yet another way the Sleep Inn brand delivers on its commitment to affordable style,” said Kristen Salotti, director of brand strategy at Choice.
Sleep Inn found its inspiration for its new uniform options in the brand’s hotel prototype design, which, according to the brand, “features a timeless yet modern aesthetic to attract guests of today and tomorrow.” Every new uniform option uses the brand’s palette of grays and pops of purple (Sleep Inn’s signature color). The brand used smart fabrics and subtle branding for each option.
Sleep Inn franchisees at the convention are already voting on four core styles for front desk associates. To determine a final uniform package, Sleep Inn will combine voting results with beta testing this summer. The most popular uniforms will begin appearing in hotels by year’s end.
The last Sleep Inn uniform update was in 2010.