HB ON THE SCENE: MainStay Suites Launches New Prototype

LAS VEGAS—Building on its development of the Sleep Inn-MainStay Suites dual-brand concept, Choice Hotels International Inc. unveiled a new MainStay Suites prototype at its 63rd annual convention.

MainStay Suites, Choice’s midscale extended-stay brand, is meant to appeal to professionals and families who need a long-term hotel option. The new prototype, which was created with input from extended-stay travelers and developers, is inspired by both hotel and home design trends, incorporating an open-concept community room and outdoor living area, with spaces for guests to relax, socialize and work.

Anne Smith, VP of brand management and design, said, “We’re definitely seeing a trend of guests wanting to be in a communal area versus isolated in their rooms. Our guests want to have that public space with multiple seating areas and charging stations, particularly in extended-stay.

“With our new prototype, we focused a lot more on making it a residential feel. It used to be in extended-stay that when you came in, you wanted more space in your room because you were spending time there,” she continued. “With our new MainStay prototype, it’s an open concept where, from the moment you enter, you can see through the entire lobby all the way to the back patio. You’ve got the common area in the front, you’ve got the breakfast space that can be adapted, and you have the back open area with the fire pit and lounge seating. We’re providing that opportunity for guests to have that communal open space.”

The new prototype includes updates to the breakfast room as well as home design updates throughout the property. The breakfast room provides guests with the traditional continental breakfast, in addition to high-top communal tables with recharge capabilities for travelers. Key signature brand features were also updated, including the MainStay roofline, MainStay Marketplace and guest suites.

To complement the new prototype, the brand is launching its new on-property “Like Home” programs, including a communal white board to inspire social engagement among guests, a lending library with frequently requested items available for guests to borrow, and food and beverage updates in all properties. 

There are currently 57 Mainstay Suites open.

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