HB ON THE SCENE: Days Inn Unveils Health and Fitness Initiative

LAS VEGAS—At Wyndham Hotel Group’s 2013 Global Conference here, Days Inn launched its Dayfit program, an initiative designed to target health-conscious travelers by offering enhanced fitness facilities and healthier breakfast options at its hotels nationwide.

The new initiative will begin appearing at hotels later this year. Designed to offer guests better choices and nutritional value, enhancements to the brand’s existing Daybreak Breakfast include specially marked Dayfit healthy breakfast items like assorted Dannon Light & Fit yogurt and Quaker Oats Oatmeal Hearty Kettle with an assortment of toppings such as raisins, granola and light brown sugar.

Properties also have the option of carrying a standard hot item, a low-calorie cheese omelet. These items are in addition to traditional offerings such as coffees, teas, juices, cereals, fruits and breads.

“In the last decade, public interest in health and wellness has really taken off and for those that are passionate about it, it’s an essential part of their daily routine,” said Clyde Guinn, president of Days Inn. “Always looking for ways to enhance and improve the guest experience, this is a natural fit for Days Inn and one that will help further differentiate the brand from others in an increasingly crowded and competitive segment.”

The Dayfit fitness center is custom designed by Precor and is scalable depending on the needs of each hotel and market. Standard items at every center will include a low-impact treadmill, elliptical cross trainer, stretching mat, stability ball, water cooler and medicine balls in a variety of weights. Properties also would have the option of adding equipment such as recumbent bikes, adjustable benches and multi-functional fitness trainers.