HB ON THE SCENE: Country Inns & Suites Opens First Hotel Featuring Brand’s Redesign

SPRINGFIELD, IL—Country Inns & Suites By Carlson today unveiled the first hotel of the brand’s more than 470 locations to feature its newest design. Country Inn & Suites By Carlson, Springfield, IL includes the brand’s new exterior architecture, modern interiors as well as guest rooms and suites that feature spa-like bathrooms.

“We are looking to the future and are making thoughtful changes that will allow us to grow our brand,” stated Scott Meyer, SVP, Midscale Brands, Americas, Carlson Rezidor Hotel Group. “It’s a natural next step to evolve into a product that appeals to a younger generation. But we will be fiercely maintaining our service culture and amenities that have built our strong, loyal customer base.”

The hotel’s clean, contemporary look and feel combines warmth and comfort with iconic elements for which Country Inns & Suites are known for like the lobby fireplace, according to the brand. The new design will allow the brand to resonate with loyal guests, as well as today’s younger, technology-focused business travelers.

The hotel’s design features include stone and wood wall accents that accompany a fireplace and sofa seating, lounge chairs and occasional tables. The Den, located just off the lobby, offers a comfortable space where guests can relax and enjoy a book from the brand’s signature Read It & Return Lending Library. The Den also includes the hotel’s business center.

The hotel, which opened in November 2013, offers 78 guest rooms and suites that feature spa-like bathrooms with contemporary materials and deep basins. Statement furnishings like oversized headboards and an eclectic color palette make guestroom decor unique to the upper midscale hotel segment. The hotel also features a fitness center, indoor swimming pool as well as an outdoor veranda.

The hotel is owned by Springfield Lodging LLC and was a joint venture between Sand Lodging Inc. and the Swift Hospitality Group Inc. Sand Construction of Waite Park, Minn. provided the construction services, architectural services and procurement.