HB ON THE SCENE: Caesars Unveils Exclusive Resort Licensing & Brand Opportunities

NEW YORK—Caesars Entertainment Corporation plans to create distinctive branding and licensing opportunities with four of its brands—Caesars Palace, Flamingo, The Cromwell and The LINQ. It was revealed here at the NYU International Hospitality Industry Investment Conference.

The move allows Caesars and select strategic partners to expand the global reach of these distinct brands into gateway cities around the world.

“Caesars Entertainment brings instant brand-recognition, category-leading customer loyalty, unique hospitality and entertainment amenities as well as decades of management expertise to world-class partners seeking to deliver distinct lodging and resort experiences to a wide range of consumers,” said Mark Frissora, president & CEO of Caesars Entertainment. “Our unmatched experience collaborating with celebrity chefs and entertainers is an especially appealing differentiator to potential partners looking to carve out hospitality niches in gateway cities and resort destinations.”

This announcement follows news that that Caesars Entertainment will brand and manage two luxury hotels and a beach club at Meraas’ Dubai-based Bluewaters Island development. Late this year, Bluewaters Island is expected to become home to Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai—both of which will represent Caesars Entertainment’s first non-gaming resorts. Additionally, Caesars unveiled plans to bring a non-gaming Caesars Palace resort to beachfront property along the coast of Puerto Los Cabos, Mexico.

“Our commitment to these two exciting projects demonstrates the demand for Caesars brands in five-star destinations,” said Frissora. “This is only the beginning of what we believe will be continued progress against our strategy to expand the company’s non-gaming and gaming businesses presence in a capital efficient manner.”