HB Exclusive: Virgin Hotels Adds Palm Springs to Portfolio

MIAMI—Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, is set to open and operate a new hotel in Palm Springs, CA. Expected to open in late 2018, the property will be managed by Virgin Hotels and developed by Wessman Development.

“Opening a property in California has been on our wish list since day one, and as Palm Springs has grown beyond its reputation of a retreat for Californians, we knew it was the perfect location for a Virgin Hotel,” said Raul Leal, CEO, Virgin Hotels.

Virgin Hotels Palm Springs will feature 150 chambers and grand chamber suites; multiple dining and drinking outlets, including the brand’s flagship space, The Commons Club; numerous meeting spaces; and a rooftop terrace and pool overlooking the Santa Rosa and San Jacinto mountains, as well as a new outdoor public event space from the Palm Springs Art Museum, offering guests complimentary VIP seats to concerts, movies and other cultural performances.

The hotel will be a new build designed by local architect Chris Pardo. Located in the heart of downtown at Main St. and Palm Springs Canyon Dr., the hotel will be surrounded by historic desert modern architecture and within walking distance to an array of art galleries, vintage shopping and restaurants. Other nearby attractions include the Indian Canyons Reservation, Tram Way and Joshua Tree.

“Virgin is not just a hotel, but a new and completely different experience—one that can be enjoyed not only by our visitors, but by everyone in the community,” said Michael Braun, Wessman Development. “The addition of Virgin Hotels Palm Springs will positively impact downtown revitalization and will benefit all of Palm Springs’ existing restaurants, hotels and shops for the next 20 years and beyond.”