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Hay Creek Hotels Names Ferns DoS at Exeter Inn

EXETER, NH—Hay Creek Hotels named Sherri Ferns the new director of sales at The Exeter Inn here.

She will oversee the direct sales efforts for The Exeter Inn, including group, meeting, event and wedding segments, and will participate in the marketing and revenue merchandising of the property.

Most recently, Ferns served as director of sales at the Common Man family of restaurants in Concord, NH, moving from general manager at Common Man.

She also started a home bakery supply company in 2009 that became the commercial kitchen and events organization, “Slice of Heaven Bakery.” In 2012, Ferns sold the business.

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