Hard Rock to Open in Atlanta

ORLANDO, FL—Hard Rock International plans to open Hard Rock Hotel Atlanta in spring 2018. Developed along with Bolton Atlanta LP, the 220-room Hard Rock International-managed hotel will be located next to Mercedes-Benz Stadium—future home of the Atlanta Falcons.

“Atlanta has become a preferred destination among travelers, and the city’s widespread appeal makes it an ideal destination for Hard Rock’s global fan base,” said Marco Roca, EVP of global hotel development at Hard Rock International. “We look forward to showcasing our world-class brand and bringing the Hard Rock Hotels experience to this thriving modern city.”

Hard Rock Hotel Atlanta will offer a heated outdoor swimming pool and rooftop lounge, as well as exclusive Hard Rock amenities such as a Rock Spa, featuring the brand’s latest music-infused spa treatments; Body Rock workout facility; Rock Shop, where guests will be able to purchase brand merchandise; and a contemporary take on the Hard Rock Cafe reflective of the Castleberry Hill neighborhood.

“The new Hard Rock Hotel in Castleberry Hill will offer a new, best-in-class option for the millions of people visiting Atlanta each year,” said Atlanta Mayor Kasim Reed. “In addition to serving tourists and visitors, this new hotel will serve as a powerful economic anchor, bringing new jobs and further investment to our downtown corridor and stadium neighborhoods.”

Located on Centennial Olympic Park Dr., Hard Rock Hotel Atlanta will sit across the street from the region’s largest concentration of sporting and entertainment venues, according to the company, all within walking distance to the fourth largest convention center in the United States. It will also feature more than 10,660 sq. ft. of ballroom and banquet facility space.

“The area’s energetic atmosphere and history of embracing artistic endeavors aligns well with the Hard Rock Hotel product, and we’re sure the upcoming property will quickly become the go-to entertainment and leisure destination,” said Frank Chen, general manager of Bolton Atlanta, LP, the ownership group for the Castleberry Park development project.