Hard Rock International to Open Second European Property

ORLANDO, FL—Hard Rock International will follow up its European debut with the Hard Rock Hotel Tenerife on the largest of Spain’s Canary Islands. Set to open in mid-2016, the property will be the company’s second collaboration with Palladium Hotel Group, which recently opened the Hard Rock Hotel Ibiza.

Situated on Tenerife’s southern coast near Adeje, the resort will feature 637 rooms, including 236 suites, across two towers. Amenities include three pools and access to a natural saltwater lagoon and recreation area located just steps from the property; four dining establishments, multiple outdoor terraces and entertainment venues.

“Tenerife’s superb climate, wide variety of cultural activities and strong accessibility for international travelers makes it an ideal choice for the hotel brand’s global fan base,” said Josh Littman, VP of EMEA development-hotels & casinos at Hard Rock International. “As we continue to strengthen our relationship with Palladium Hotel Group, we look forward to introducing the Hard Rock Hotel Tenerife to the Canary Islands.”

“We’re thrilled to introduce the Hard Rock brand to Tenerife and bring a unique experience fusing luxury accommodations and lavish amenities with electrifying entertainment,” says Abel Matutes Prats, CEO at Palladium Hotel Group. “We’re certain the distinct beauty and dynamic appeal of the area will exceed expectations and continue to intrigue fans and travelers worldwide.”

Hard Rock Hotel Tenerife will the music-infused programs exclusive to the Hard Rock brand, such as The Sound of Your Stay amenity program, free for guests of the hotel allowing for in-room guitar jam sessions, playlist download upon check-in and in-room delivery of professional DJ equipment. Additionally, the property will feature brand-wide amenities, such as a Rock Spa, Body Rock workout facility and a Rock Shop, located in the lobby and featuring Hard Rock merchandise.