ORLANDO, FL—Hard Rock International has plans to open Hard Rock Hotel Daytona Beach in late 2017, which will be the hospitality group’s fourth property in the state.
The 200-key property is beachfront and is a collaboration between Summit Hospitality Management and Hard Rock.
The hotel will include the Body Rock workout facility, the Rock Spa, and the Rock Shop, which will offer the brand’s merchandise. The property will also promote the brand’s The Sound of Your Stay music amenity program where guests can rent a complimentary vinyl player or a Fender guitar.
Hard Rock Hotel Daytona Beach will have amenities like all-day dining, 24-hour in-room dining, a grab-and-go coffee shop, and a poolside bar and grill.
The property will provide 20,000 sq. ft. of indoor and outdoor meeting and event space with views of the Atlantic Ocean.