Hampton to Get New Design Refresh

MCLEAN, VA—Since adding “by Hilton” to the signature Hampton brand name just over a year ago, Hampton by Hilton has been working to incorporate its Hamptonality Starts with Me! culture into graphics and guest-facing collateral, according to the company.

The new designs will be a refresh to decor ahead of the fall travel season across the United States. New vibrant, energetic imagery will be covering everything from the front desk, key cards and stationery to bowls, plates and in-room coffee packaging by November 15, according to the company. Language meant to inspire will also be incorporated into design features with words and phrases such as “It’s a good day for a good day,” and “Travel the world with us.”

The company said it is looking forward to sharing imagery as properties begin installation of the new decor in all locations in the U.S.