MCLEAN, VA—Hilton Worldwide has signed a franchise license agreement with Free Way Group to build Hampton by Hilton Bariloche, marking the entry of the mid-priced brand into Argentina. Scheduled to open early Q2 2018, the new property will be located in the country’s international tourist destination of San Carlos de Bariloche.
“Hilton Worldwide continues to experience a period of rapid growth both domestically and internationally, and we’re excited to introduce the Hampton by Hilton brand in Argentina,” said Eduardo Rodriguez Suarez, managing director development, Brazil and the Southern Cone Region, Hilton Worldwide. “The province of Rio Negro is a key hub for Argentinian tourism, making it an ideal market for Hampton by Hilton’s first property in the country. The city of Bariloche, in particular, is among the most important destinations in the country, receiving more than 700,000 local and international tourists each year, according to the National Institute of Statistics.”
The 105-room, five-story hotel will be located in a new-build, mixed-use development with retail, parking space and a plaza. The property will feature meeting space, a fitness center and the brand’s Perfect Mix Lobby. Amenities will include free WiFi, the brand’s signature bed, coffeemaker and flat-screen TV, as well as complimentary hot breakfast, a 24-hour snack area and a bar area with evening dining options.
“We are thrilled to introduce the Hampton by Hilton brand to Bariloche,” said Lisandro Cristia, director of Argenway, the Destination Management Company of Free Way Group. “Our new-build hotel will offer a fantastic guest experience through Hampton by Hilton’s quality-driven and value-conscious amenities and services.”
Hampton by Hilton Bariloche will join Hilton Garden Inn Tucuman, Hilton Buenos Aires and Anselmo Buenos Aires, Curio Collection by Hilton as Hilton Worldwide’s fourth property in Argentina.
Hampton by Hilton is rapidly expanding its portfolio in Latin America this year—in addition to the Bariloche signing, the brand is opening properties in Bucaramanga and Medellin, Colombia, and breaking ground in Antogasta, Chile. In Argentina, there are two hotels in construction—The Hilton Garden Inn Neuquen is scheduled to open in 2Q 2018 and the Hilton Pilar is scheduled to open 4Q 2017.